Our Chosen Customer ​

We are currently focused on making our initial customers insanely happy and engaged with our product. To that end, we have defined a narrow ICP and will focus our efforts on building the best goal alignment solutions for companies that closely match these criteria.

Our ideal customer has unresolved goal alignment pain and most of the following attributes:

  1. A remote work company - Teams that are geographically distributed are best positioned to use asynchronous tools to collaborate and align on goals.
  2. Builds and sells technology products - These companies require high collaboration around knowledge work.
  3. With 50-200 people - Ambitious companies in growth stage.
  4. That uses G Suite/Gmail - We're focusing here to start and will support other email providers in the future.
  5. CEO prefers email - We're building the best product for CEOs who prefer to manage their business from a single inbox.
  6. CEO has a coach - A good signal for caring about their own learning and development. these CEOs will appreciate our product the most.
  7. Whose employees do weekly updates - This indicates a care for preserving corporate knowledge and is a current tactic for goal alignment.
  8. Have formal goals and are unsatisfied with their framework - CEOs doing the best they can with formal goal frameworks, but very unsatisfied with the company's goal awareness, alignment and achievement.
  9. Not married to Slack - The team appreciates collaboration, but is weary of knowledge siloing, low context discussions, and distractions from deep focus.
  10. Have a Chief of Staff - A proxy for seriousness about CEO office operations.

For more detail on why choosing a narrow customer profile is a good idea for startups read "Choose your customer" by Ali Rowghani, a former Convictional board member.